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Apple Secretly Moving iTunes Into the Cloud?

Apple Secretly Moving iTunes Into the Cloud?

Posted January 19, 2010 at 12:14pm by iClarified
Michael Robertson, founder of MP3.com, predicts that a new version of iTunes will copy all your iTunes media to the cloud.

An upcoming major revision of iTunes will copy each user’s catalog to the net making it available from any browser or net connected ipod/touch/tablet. The Lala upload technology will be bundled into a future iTunes upgrade which will automatically be installed for the 100+ million itunes users with a simple “An upgrade is available…” notification dialog box. After installation iTunes will push in the background their entire media library to their personal mobile iTunes area. Once loaded, users will be able to navigate and play their music, videos and playlists from their personal URL using a browser based iTunes experience.

Robertson believes this is the true reason Apple purchased Lala. Clearly, Apple could have developed this technology on its own; however, time is of the essence. Lala's talent provides Apple with a starting codebase and a team of engineers already knowledgeable in the field.


Steve Jobs is very aware that applications and services are moving from the PC to the cloud. It is rumored that an online version of iWork is being developed. Moving iTunes online as soon as possible will be essential to maintain its massive lead over the competition.

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Apple Secretly Moving iTunes Into the Cloud?
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Comments (2)
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carlos
carlos - January 19, 2010 at 9:44pm
I seriously doubt they would copy all my 300 or so GB of music onto the cloud
fenrry
fenrry - January 19, 2010 at 11:34pm
...Well, they may not but they will keep a very keen eye on what u have and where u get it from, next thing they will start telling u what to wear and where to browse and so on and on...
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