November 22, 2024
Apple Pay Users Estimated at 383 Million, Up 135% YoY

Apple Pay Users Estimated at 383 Million, Up 135% YoY

Posted February 20, 2019 at 5:29pm by iClarified
Apple Pay adoption continues to climb since its launch in 2014 with global users now estimated at 383 million, reports Gene Munster of Loup Ventures.

The iPhone install base now stands at 900 million devices and Loup estimates that 43% of those users have enabled Apple Pay. That's up from 36% in September 2018 and 20% in December 2017. It's believed that Apple's launch of peer to peer payments in January 2018 has helped accelerate growth.

Apple Pay Adoption Estimates
● We also estimate, based on the number of active countries and number of use cases within those markets, that 12% of Apple Pay users are in the US, and 88% of users are international. For reference, we believe 21% of active iPhones are in the US.
● That means that utilization of Apple Pay in the US is lower than other countries. One factor is greater acceptance on public transportation in China, Japan, UK, and Russia. We estimate that 24% of US iPhone users have used Apple Pay vs. 47% of international users.
● Tim Cook also mentioned that transactions topped 1.8B during the Dec-18 quarter, more than doubling the volume a year ago. This is a step down from 300% y/y growth in Sep-18. While a decline in growth rate, it still represents an impressive ramp in usage.
● Three new countries were added during the Dec-18 quarter (Germany, Belgium, and Kazakstan), bringing yearly additions to seven and total countries to 27.


More details in the full report linked below...

Read More


Apple Pay Users Estimated at 383 Million, Up 135% YoY
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS