November 22, 2024
Apple's Education Event Has Been Over-Hyped?

Apple's Education Event Has Been Over-Hyped?

Posted January 17, 2012 at 6:17pm by iClarified
FORTUNE says that reports about Apple's education event in NYC have been over-hyped.

"This whole event is being blown out of proportion," a former Apple executive told the site.

FORTUNE takes issue with a recent Ars Technica article that predicted Apple would announce tools and a platform to "digitally destroy" textbook publishing. The report said Apple is set to unveil "a GarageBand for e-books" and sources Matt MacInnis, CEO of Inkling.


We interviewed MacInnis over the weekend, and as near as we can tell, Foresman -- and the 18 other reporters who followed his lead -- got it wrong.

MacInnis also mentioned GarageBand in our interview. But what he was describing was a sample iPad textbook, produced in-house and packed with pedological bells and whistles, that would serve as a reference design for textbook publishers, much in the way GarageBand for the iPad showed iOS developers what the new platform could do.


"Apple is not trying to kill the incumbents," MacInnis told us. "They've learned their lesson from upending the music industry."

Read More



Apple's Education Event Has Been Over-Hyped?
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (3)
You must login or register to add a comment...
Buggsy2
Buggsy2 - January 18, 2012 at 2:20am
Overhyped? Ya think? Apple is still channeling Steve Jobs.
Jay
Jay - January 17, 2012 at 6:39pm
Do you guys ever write your own articles or do you just Copy and Paste everything?
spliffy
spliffy - January 18, 2012 at 12:52am
iclarified is an agrigator with human hands. Basically the smartest move in a while; rss aggregator as a website. Brilliant advertisement capture model in action
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS