Total iTunes App Downloads Will Soon Overtake Song Downloads

The App Store has reached the same total downloads in 2.2 years as the iTunes Music Store reached after 5 years, according an Asymco report.

Based on the recent updates to iTMS and iTAS on Sept. 1, the following graph shows the cumulative units of songs and apps downloaded indexed to the same starting date... The two curves are likely to be the same height (around 13 billion each) before the year is over.


Asymco also posted this chart which shows that since Apple increased the cost of songs to $1.29 from $.99 the download rate has slowed down.


I’ve written about it before and pointed out that the point of inflection in the download rate coincided with the increase in price for songs from $0.99 to $1.29. Not much more to say here except that the trend continues and music downloads continue to slow.


Read More [via TechCrunch]