Steve Jobs Responds to Criticism of New iTunes Icon

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Posted September 3, 2010 at 4:20pm by iClarified

Steve Jobs has responded a customer who emailed to complain about how much the new iTunes logo sucked, according to Wired.

Joshua Kopac, who oversees design work for advertising firm ValuLeads, sent Jobs this email.

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Steve,

Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….
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We disagree.

Sent from my iPhone

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While brand recognition might be an issue with the new iTunes logo, the bigger problem isn't that Apple removed the CD but that the icon is amateurish in design. It doesn't compare to other Apple logos like QuickTime, Safari, Finder etc.

Customers are also complaining about the new iTunes design which is now almost completely gray with cartoonish elements such as the check marks. Apple may be trying to highlight the colorful elements of the iTunes Store with this new design; however, most users spend more time managing their iTunes Library then in the Store.

These changes have already led to such packages as iTunes 109 which will revert the design elements of iTunes 10 back to the colorful ones of iTunes 9.

Read More [via MacRumors]

Steve Jobs Responds to Criticism of New iTunes Icon

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x86tech - September 5, 2010 at 1:38pm

Wow. KeePass is inline with the new iTunes icon!

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boreddrummer - September 4, 2010 at 3:19pm

the new logo is very amateur though it's true, yucky

adee - September 4, 2010 at 8:08am

I LIKE IT! there, i said it!

t11chb - September 4, 2010 at 7:16am

The answer is simple! If it bothers you so much, put the old icon into the new package, done!

DigiHead - September 4, 2010 at 6:18am

absolutely agree!!! hate people always whining about anything! exactly - dont like it - dont use it! go back to windows! :D:D:D:D:D

Londis - September 4, 2010 at 5:51am

I am not sure if the icon or the application's name is relevant to what it does anymore. iTunes started off as a music manager but has grown to encompass so many different types of media like books & movies. Also using this app to sync with iphones, ipads is making the whole experience messy. I wanted to put some pdfs I made onto to my iphone so I had to first put them into iTunes for it to sync them to the phone? I don't want a 'PDF' category in my music library!!! What will my dj software think of it when it picks it up!! Oh, maybe the better way was to email them to the phone?!? Messy. So i don't think the icon is relevant to the app anymore neither the apps name. I could go on but you get the point!

Joe Cole - September 4, 2010 at 12:57am

I think what Jobs & Co want to say with the redesigned icon is that the age of CDs has come to an end. From here on, music will be all about live streaming aka cloud computing!

David - September 4, 2010 at 8:32am

You're right. Apple is always moving forward and the "cloud" is what they see as the future. Otherwise they might have considered putting BluRay optical drives in their Macs. They are also did something relatively groundbreaking yesterday. They released Freakonomics The Movie as a rental priced at $9.99 BEFORE it release in theaters. Do you see where this is going? Soon there will be no more movie theaters if this takes off. The new icon design is weak. They should have gone with the iOS version.

NameIsDavid - September 3, 2010 at 5:13pm

You think Steve sets that price? Apple would have it free if possible. Sells iDevices, which is the point. Studios don't like 99 cents, hence only 2 on board.

mike - September 6, 2010 at 9:47pm

I think some people will rent tv for .99 I bought one for 1.99, watched it once now I have it taking up space. Don't want to delete it because I payed for it. How about all those DVDs I have and never watch. They take up space. Sure .99 for tv. should be .45. Now if I miss the final lost episode I would rent it for .99. It's space saver!

Dhel - September 3, 2010 at 5:06pm

It's all about opinion!! Why is such a big deal of changing their logo.. Might because of their some product line so popular and people trying to pick o. Whatever they do now!!! Personly I don't care what is their new logo like.. If I don't like their logo or product I'll just stop buying it from them period. Just look back about their i4 Athena issue ppl complain, and whinning .. Then what they giving free case after that I don't see many whining any more Look

yiyopr - September 3, 2010 at 10:09pm

They gave me a free iphone case and I'm still whining, mainly because after 4.0.1 I noticed how the iphone really sucks at receiving signal (even without the antenna issue and with the case on, I get two bars in my house, whereas my 4 year old phone gets 5 bars...). iphone fails....

David - September 4, 2010 at 8:39am

I believe the signal issue has more to do with the AT&T network than the iPhone 4. I live in Europe and even without the bumper, my signal maintains a solid signal. It blows me away that after all these years they can't figure this out. It's like watching a TV with rabbit ears.