Apple Launches Six New Apple Watch Faces for World AIDS Day

Apple has announced that since 2006 customers have helped raise nearly $270 million to fund prevention, testing, and counseling services for people impacted by HIV/AIDS.

Apple-supported grants have enabled care and support services for over 11 million people, provided over 192 million HIV tests, and allowed over 13.8 million people access to lifesaving antiretroviral treatments. In 2020 alone, Apple’s support for (RED) helped prevent over 145,000 HIV-positive mothers from passing the virus on to their babies.




The company notes that COVID-19 created new challenges in accessing care, diagnostics, and supplies, often further stretching crucial HIV/AIDS programs. To meet these challenges, Apple was one of the first companies to shift attention and resources to the Global Fund’s COVID-19 Response.

By redirecting donations to the Global Fund’s COVID-19 Response at the onset of the pandemic, Apple customers were able to help fund programs that mitigated the impact of COVID-19 on existing HIV/AIDS programs. In Zambia, local clinics were able to purchase motorbikes that were used to deliver lifesaving HIV treatment to local communities when in-person visits declined due to COVID-19. This year, support from Apple and its customers helped fund programs in Ghana that gave medical providers the resources to procure bulk supplies so they could make multi-month deliveries to those most at risk, reducing their potential exposure to viral infection.




Support Efforts to End HIV, AIDS, and COVID-19
This year, Apple is offering more ways than ever for customers to support (RED) and its critical work through (PRODUCT)RED devices and accessories, an Apple Pay donation program, and special service collections.


Apple is offering a range of new (PRODUCT)RED devices and accessories this holiday season, including iPhone 13 (PRODUCT)RED, iPhone 13 mini (PRODUCT)RED, and Apple Watch Series 7 (PRODUCT)RED. A portion of the proceeds from every (PRODUCT)RED purchase goes directly to the Global Fund to fight AIDS. Through the end of next year, half of the eligible proceeds from (PRODUCT)RED purchases will be redirected to the Global Fund’s COVID-19 Response to alleviate the impact of COVID-19 on the fight to end AIDS.



Now through December 6, Apple is donating $1 to the Global Fund for every purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store. Every donation will help fund (RED)’s fight against AIDS and COVID-19.

Starting today, Apple Watch users can show their support for (RED) directly from their wrist with a selection of six Apple Watch faces in red available for download from apple.com/product-red. Once downloaded, these faces can also be shared with other Apple Watch users with Face Sharing. The watch faces pair with the new Apple Watch Series 7 PRODUCT(RED) aluminum case, made from 100 percent recycled aerospace-grade alloy as well as PRODUCT(RED) Braided Solo Loop, Sport Band, and Sport Loop bands.

Apple Books, Apple Podcasts, and the Apple TV app are also featuring special collections that educate on the global fight against AIDS.