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In a recent interview, Apple CEO Tim Cook reiterated the company's philosophy of prioritizing excellence over speed, stating that when it comes to AI, Apple aims to be 'not first, but best.'

Amazon has announced the release of new 'Echo Show 21' and 'Echo Show 15' smart displays.

Apple has posted a new Behind the Mac video featuring Grammy award winner James Blake.

Anthrophic has announced the release of a Claude AI app for Mac.

Apple has debuted 'Submerged,' its first scripted film captured in Apple Immersive Video, and announced more immersive content that is coming soon.

Apple has posted a new 'Behind The Mac' video that celebrates International Women's Day.

Is an unresponsive app on your Mac testing your patience? Learn how to force quit on Mac with this concise guide, providing you immediate solutions to tackle frozen apps through simple shortcuts and tools.

Apple has officially announced a new M4 iMac with 16GB of RAM and support for Apple Intelligence.

Apple is behind schedule on the new iPhone 14 Pro Max but it's still under control, according to a new report.

Apple has posted a final day five recap of its 2022 Worldwide Developers Conference.

Perplexity, the AI search engine, has released a native app for macOS on the Mac App Store.

Apple has posted a new Behind the Mac video entitled, 'Test the Impossible'.

Instructions on how to crop a screenshot on Mac using free tools already included with macOS.

Apple has posted two new 'Behind the Mac' videos featuring James Blake and Tyler Mitchell.

If you've been waiting for an update to the Mac Pro or Mac Studio, you may have to wait until late next year.

Apple's redesigned Mac mini will reportedly feature five USB-C ports, but no USB-A ports.

Apple has shared a behind the scenes look at its Shot on iPhone 13 Pro video entitled, 'A Dozen Eggs'.

Early reviews of the new M4 iMac have arrived ahead of its official release on November 8, 2024.

Apple has unveiled a new Mac mini, powered by its M2 and new M2 Pro chips.

We will be providing coverage of Apple's WWDC 2024 keynote beginning June 10th at 10:00am PDT / 1:00pm EDT.

Apple has posted a behind the scenes look at 'Earth At Night In Color', a new docuseries available on Apple TV+.

Ken Pillonel, the robotics engineer that recently modified AirPods with USB-C support, has now created the world's first wired AirPods.

OpenAI has announced that ChatGPT's Advanced Voice Mode is now available in the macOS and Windows desktop apps.

Apple is preparing to launch a new AirTag next year, according to a new report.

At least one of Apple's new iPhone 14 models is behind schedule, according to a new report.

Apple has shared a behind the scenes look at the final season of Dickinson.

Apple has posted new Behind the Mac film entitled, 'Greatness'.

Apple has shared a behind the scenes look at the making of its 2021 holiday ad, 'Saving Simon'.

Apple has unveiled a new 'Mac Studio' and 'Studio Display' designed to help users build the studio of their dreams.

Microsoft has announced that Office 2024 is now available as a standalone purchase for Mac and PC, no subscription required.

Apple has shared a behind the scenes look at 'Finch', its original film starring Tom Hanks.

Apple has lifted its embargo on reviews of the new 2023 Mac Studio featuring the company's high performance M2 Ultra chip.

Apple's new 2023 15-inch MacBook Air, Mac Studio, and Mac Pro are now available.

Apple has posted a day four recap of its 2022 Worldwide Developers Conference.

Early reviews of the new MacBook Pro with M4, M4 Pro, and M4 Max have arrived ahead of its official release on November 8, 2024.

Apple has posted a behind the scenes look at an iPhone 11 Pro photo shoot.

Apple has shared a new ad to celebrate the release of Final Cut Pro 11.

Apple has shared a new ad for the iPhone 16 Pro entitled, 'All Systems Pro'.

Apple has posted a new Apple at Work film entitled, 'The Underdogs: Swiped Mac.'

Apple has released macOS Sequoia 15.2 beta 3 to developers for testing.

Apple has shared a behind the scenes look at 'Film Techniques' for Shot on iPhone video.

Apple has posted a series of new ads for Apple Card, its credit card offered in partnership with Goldman Sachs.

Here is Apple's official list of every new feature in macOS Sonoma 14 for Mac.

iFixit has posted a teardown of Apple's new 13-inch iPad Air with M2.

Apple has introduced new M4 Pro and M4 Max chips featuring second-generation 3-nanometer technology for improved performance and efficiency.

Apple has unveiled the official trailer for the animated adventure trilogy “WondLa,” hailing from Skydance Animation.

Time is running out on Amazon’s Prime Big Deal Days shopping event! We've compiled some of the final deals available today.

The new 14-inch M4 MacBook Pro has dropped to its lowest price ever with a huge $200 discount today.