Apple Raises Visibility for World AIDS Day

Apple is using its platform and services to highlight the ongoing effort to end HIV/AIDS on World AIDS Day.

Over the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to healthcare services to millions of individuals in communities most in need in sub-Saharan Africa — including critical work in rural communities, and support for pregnant women and their families. In the last three years, funding has also been used to mitigate the impact of COVID-19 in these communities.

Since 2006, more than a quarter of a billion dollars in Apple-supported grants have helped provide care and support services for over 11 million people and distribute over 197 million HIV tests. Apple’s support has also helped over 5 million HIV-positive mothers prevent passing the virus on to their babies.




Here some of the steps Apple is taking to raise awareness today:
● Hundreds of Apple Store locations are marking World AIDS Day with new window and product displays.
● Apple Watch users can show support with a selection of seven Apple Watch faces in red available for download from apple.com/product-red.
● On the App Store, customers can learn more about Preppy, an app that helps people affected by HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and maintain full and happy relationships.
● In the US, Apple Books features curated collections of books and audiobooks, including nonfiction about the global fight against HIV/AIDS and fiction from around the world.
● Apple TV app users can explore a compelling collection of shows and movies on the Watch Now tab that shine a light on the human cost of the HIV/AIDS epidemic.
● Apple Music features a special selection of music programming, radio episodes, and more for subscribers to recognize the day.

Apple notes that a portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS and mitigate the impact of COVID-19 with (RED).
● Apple Watch Series 8 (RED)
● Beats Solo3 (RED)

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