Apple Shipped an Estimated 65.9 Million iPhones Last Quarter [Report]

Following Apple's earnings report today, Strategy Analytics estimates that the company shipped 65.9 million iPhones last quarter. That number is down 15% year over year from 77.3 million in Q4 2017.

This is the first quarter that Apple is not providing investors with the number of smartphone units shipping during the quarter.

Global iPhone shipments fell sharply, due to high retail pricing, unfavorable foreign exchange rates, intense competition from rivals like Huawei, battery replacement programs driving longer ownership cycles, diminished carrier subsidies in some developed markets, and flagging demand in some emerging markets.


Strategy Analytics says that North America and Western Europe performed relatively well but notes that Asia was soft, particularly China. Japan was also challenging, due to carrier subsidy reduction. In order to boost sales, Apple CEO Tim Cook says the company will lower pricing in countries most affected by the strong U.S. dollar.

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