Hi,
As Apple have decided not to give with new laptops USB thumb drives for installation of OS X Lion (as they did with Snow Leopard), since people on the go might not have access to high speed internet when the system crashes, plenty of tutorials have surfaced about "How to Make a Bootable Mac OS X Lion USB Install Key"
Such as
https://www.iclarified.com/entry/index.php?enid=16149
http://www.pcmag.com/article2/0,2817,2389178,00.asp
These all assume you have upgraded to Lion from Snow Leopard thus purchasing the Lion on the App Store.
Any ideas what people who have purchased brand new Mabooks do? As the system comes preloaded with the OS X Lion and it's not considered purchased on the App store.
I think Apple's new policy to charge customers $69 for this thumb drive is wrong and outrageous since the price of the laptop includes a license for the OS!