April 16, 2025
New Apple Watch Ad Features Real Emergency SOS Rescue [Video]

New Apple Watch Ad Features Real Emergency SOS Rescue [Video]

Posted April 9, 2025 at 10:56pm by iClarified
Apple has posted a new ad featuring a real Emergency SOS on Apple Watch story to its YouTube channel in Australia.

Emergency SOS on Apple Watch helped rescue crews locate Rick Shearman 1.6km off Byron Bay.

With Emergency SOS, users can quickly and easily call for help and alert emergency contacts from Apple Watch.


Here's how it works
When you make a call with Emergency SOS, your Apple Watch automatically calls local emergency services and shares your location with them.

When the call ends, your Apple Watch sends your emergency contacts a text message with your current location, unless you choose to cancel. For a period of time after you enter SOS mode, your emergency contacts receive updates when your location changes.

Emergency SOS requires a cellular connection or Wi-Fi calling with an Internet connection from your Apple Watch or nearby iPhone.

You can learn more about Emergency SOS here.


If you don't already have an Apple Watch you can get one here:
Apple Watch Series 10 (Cellular)
Apple Watch Ultra 2


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