The pricing is set at $18.99 for a single 1.5m cable, $34.99 for a 2-pack of 1.5m cables, and $18.99 for a short 20cm cable. The colors available are Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
Features: ● Universal compatibility. For Android, Apple, Beats and more. Charge, sync, stream and transfer data with any device with a USB‑C port. ● Bye-bye, kinks & tangles. The braided design is soft to the touch and flexes effortlessly. ● Anti-fray design. Engineered by Apple, Beats charging cables undergo thousands of hours of testing. Each plug is reinforced at common strain points to prevent fraying. ● Voltage regulation. This cable automatically regulates power transmission for extra protection.
Apple has also posted a new ad introducing the cables.
Take a look at the ad below...
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