Apple to Hold iPhone 16 Launch Event On September 10 [Report]

Apple will hold its big event to launch new iPhones, Apple Watches, and AirPods on September 10th, according to a new report from Bloomberg. Sources tell the site that the new devices will go on sale on September 20, 10 days after being unveiled.

Though the timing hasn't yet been announced, the company is making preparations for that date, which falls on a Tuesday, said the people, who asked not to be identified because the plans are private. The unveiling will be followed by the phones going on sale Sept. 20, in line with Apple's typical approach in recent years.

The September 20th release would give Apple a few days of sales in its fiscal fourth quarter. The company expects sales to grow about 5% in that quarter; however, a majority of new iPhone sales will come in the following holiday quarter. Analysts believe Apple could see its revenue climb 7% to $128.4 billion in fiscal Q1 2025.


The iPhone 16 lineup is expected to offer new features like a dedicated capture button, faster processors, and slightly larger displays on the Pro models; however, it won't be strikingly different from the iPhone 15. Check out some of rumored specs here.

The Apple Watch Series 10 is expected to feature a more significant update with a thinner design and larger displays. Additionally, the AirPods lineup could get updated with new low-end and mid-tier models with the mid-tier version getting noise cancellation for the first time.

There's also M4 updates in the pipeline for Mac; however, those updates are not expected at Apple's September event.

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