Google has announced three new AI features for Chrome, built using the latest Google AI and Gemini models. These features will make it possible to search via Google Lens on desktop, compare products across tabs, and conversationally find sites from your browsing history.
We're making it even easier to search what you see with the power of Google Lens, compare products across multiple tabs and rediscover sites from your browser history, whether you're at home or at work.
Google Lens in Chrome Desktop With the latest Chrome update rolling out over the next few days, we're bringing the capabilities from Google Lens directly to your desktop browser. This means you'll be able to easily select, search and ask questions about anything you see on the web, all without leaving your current tab. To do this, you'll select the Google Lens icon in the address bar, then click or drag over anything that you want to search; you can also invoke Google Lens from the right-click or three dot menu. After you make a selection, you'll see visual matches and results in the side panel. You can then use multisearch to refine your search by color, brand or another detail, or you can ask follow up questions to dive deeper into a topic. Depending on your question, you might get an AI Overview response that brings together the most relevant information from across the web.
Compare Products Across Sites with Tab Compare In the next few weeks, starting in the U.S., Chrome will introduce Tab compare, a new feature that presents an AI-generated overview of products from across multiple tabs, all in one place. Imagine you're looking for a new Bluetooth portable speaker for an upcoming trip, but the product details and reviews are spread across different pages and websites. Soon, Chrome will offer to generate a comparison table by showing a suggestion next to your tabs. By bringing all the essential details — product specs, features, price, ratings — into one tab, you'll be able to easily compare and make an informed decision without the endless tab switching.
Rediscover Your Browsing History Starting in the U.S. in the coming weeks, we're making it easier to search for those visited sites in a more natural, conversational way with the help of AI. Just access your history and type something like, "What was that ice cream shop I looked at last week?" and Chrome will show you relevant pages from your browsing history. Using this feature will be entirely optional. You can easily turn it on or off in your settings. This feature will also never include any browsing data from incognito mode.