Apple Announces Pride Edition Sport Band for Apple Watch

Apple has announced a new Pride Edition Sport Band for Apple Watch.

This year's design integrates a joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band. In the forming process, the base material flows around each individual shape, creating small variations in their layout. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.




In addition to the new band, the company has created a matching watch face and iOS wallpaper that will be available next week.

The new Pride Celebration watch face and iOS wallpaper honor the combined strength and mutual support of the LGBTQ+ community. Colorful shapes appear to circulate into the watch display from the band, and respond when a user raises and moves their wrist or taps the display. The corresponding wallpaper is another vibrant interpretation of this year's Pride design and dynamically moves when the user unlocks their iPhone.

The band will be available online starting May 23.

Pricing and Availability
● The Pride Edition Sport Band will be available to order on apple.com and in the Apple Store App on May 23, and will be available at Apple Store locations beginning May 24 for $49 (US).
● The Pride Edition Sport Band is available in 41mm and 45mm sizes, and is compatible with Apple Watch Series 3 and later.
● The new Pride Celebration watch face and iPhone wallpaper will be available next week, and requires watchOS 9.5 and iOS 16.5.
● Customers can download the matching Pride Celebration watch face through App Clips on the Apple Watch Pride Edition Sport Band packaging, in Apple Store locations, and the Apple Store app, or download it from apple.com.