Netflix 'Basic With Ads' Tier Launches November 3 for $6.99/Month

Netflix has announced that it will launch a new 'Basic with Ads' tier on November 3 at 9 am PT for $6.99/month. The new plan will be available in 12 countries including: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.

Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. Starting in November, signing up will be easy — visit Netflix.com, and register with your email, date of birth, and gender to get started.

● What stays the same: A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.


● What’s different: Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on; no ability to download titles.



Netflix also provides some information on the ads that will be shown for potential advertisers.

● Ad Format: At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.


● Advertiser Controls: To help advertisers reach the right audience — and ensure our ads are more relevant for consumers — we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).

● Verification Tools: We have partnerships with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of our ads starting in Q1 2023.

● Audience Measurement: To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the U.S. This will become available sometime in 2023 and eventually be reported through Nielsen ONE Ads.

Netflix says that as it learns from and improves the experience, they expect to launch 'Basic with Ads' in more countries over time.

Pricing (US Dollar)
● Basic with ads* (available November 2022): $6.99/month
● Basic: $9.99/month
● Standard: $15.49/month
● Premium: $19.99/month

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