In-App Events to Appear on App Store Starting October 27

Apple has informed developers that in-app events will appear on the App Store starting October 27. In-app events are timely events within apps and games — such as game competitions, movie premieres, and livestreamed experiences.

Starting next week, your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach. You can now create in-app events in App Store Connect and schedule them to appear on the App Store. These timely events, such as game competitions, movie premieres, and livestreamed experiences, can encourage people to try your app, provide existing users with new ways to enjoy your app, and give former users reasons to return. Events will appear on the App Store on iOS 15 and iPadOS 15 starting October 27, 2021.

You can learn more about bringing your-in-app events to the App Store at the link below...


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