Demand for iPhone 6 Looks Strong, Customers Want Better Battery, Larger Display [Charts]

Demand for Apple's next generation iPhone is strong, according to investment bank RBC Capital Markets. The firm surveyed more than 4,000 customers and found that nearly half of those planning to upgrade their phone will be purchasing an iPhone within the next three months. About 25% percent of those consumers said they would be willing to pay $100 more for a 5.5-inch device.

74 percent of the survey respondents stated that they are aware of Apple's probable fall iPhone launch and customers are looking for performance improvements as well as a larger display on their next iPhone.

While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.


Many analysts believe that the next generation device will cause iPhone sales to surge as customers jump to larger screens. RBC claims Apple could see a 15-20 percent jump in unit sales year over year.

Yesterday, a report from Bloomberg claimed that the 4.7-inch iPhone could launch along side the 5.5-inch device, despite rumored production issues on the larger 5.5-inch model. iOS 8 is expected to rollout with the next generation iPhones this fall.

via MacRumors