Apple to Partner With Shazam to Bring Music Identification Feature to iOS?

Apple is reportedly planning to bring a new music identification feature to iOS that will be powered by Shazam, reports Bloomberg. Shazam's popular app for iOS can quickly determine which song is playing using the built-in microphone.

The song-identification feature will be integrated into the mobile software in the same way that Twitter Inc. (TWTR)’s service is currently incorporated, meaning consumers don’t need to separately download it. Among the ways it can be used will be through Apple’s voice-activated search feature, Siri. An iPhone user will be able to say something like “what song is playing,” to find out the tune’s details, one person said. The song-matching feature could boost Shazam, whose app was an early hit and has steered millions of song downloads through iTunes.

Apple is making attempts to boost the performance of iTunes as downloads have recently slowed. It's been reported that Apple may even move to a subscription based model or release an iTunes app for Android.


Bloomberg also notes that Apple is set to preview the latest version of its mobile software, called iOS 8, at WWDC 2014 in June.

Apple and Shazam declined to comment on the report.

You can download Shazam from the App Store for free.

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