Check out this interface concept for the Apple TV posted to the Verge forums by a user named Knowledge.
When I set out to compile these ideas I thought it would be impossible for anyone to ever launch such a product because of the current monopolization by the cable companies, but rather than figure out a way around that I decided to come up with a product that would be my ideal product, the product of my dreams and probably many others regardless how impractical the politics and economics of the whole thing might be. Here's my take on the future of television, I'll let the suits figure out the rest.
Apple is rumored to be releasing an update to the current Apple TV device and an Apple Television next year.
Check out some of the concept interface designs below or hit the link for the full gallery.
I have all these interfaces already on my apple tv and all these apps are called: XBMC. Go jailbreak your apple tv and you will get these apps for free.
And the iTV2 doesn't support hi-def videos. I'm not willing to surrender decent graphics for a slightly better tool. Hopefully they'll jailbreak the Apple TV before they do the iTV3.
If apple do bring out a TV the only thing I can see that will be any thing of use is the display. The rest you already have and that's to controlled. Just make a 60" iMac job done