Apple Adds 'Do Not Track' to Lion's Safari Browser

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Posted April 13, 2011 at 8:06pm by iClarified

Apple has added "Do Not Track" to version of Safari that is bundled with Mac OS X Lion.

Do Not Track is a technology that enables users to opt out of third-party web tracking, including behavioral advertising. At present a user cannot opt out of many of the hundreds of tracking services and advertising networks; those that do allow opting out each require setting (and not deleting!) an opt-out cookie. Much like the popular Do Not Call registry, Do Not Track provides users with a single, persistent setting to opt out of web tracking.

According to the WSJ, the tool is included within the latest test release of Lion, a version of Apple's Mac OS X operating system that is currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple's Safari browser began to appear recently in online discussion forums and on Twitter.

Unfortunately, major online-advertising networks have not yet agreed on how to honor the system.

Read More [via MacStories]

Apple Adds 'Do Not Track' to Lion's Safari Browser

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Alicia - April 14, 2011 at 9:13am

I would love this.... This is a welcome to the best operating system. Apple Rules. Two thumbs up.

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NOman - April 14, 2011 at 1:52pm

Yeah lets opt out development and science - its all bad. Yeah right, if I could choose i would prefer to get ads targeted to my habits and interest - not just everyday random shit. That kind of advertising makes it actually useful for users too. And please dont say that you dont want to see ads at all - how would you know about the new iStuff v.5 if not trough ads and ads disguised as PR...