3 U.K. to Offer Unlimited Mobile Internet Starting Tomorrow

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Posted December 14, 2010 at 11:50pm by iClarified

British mobile phone company '3', a unit of Hutchison Whampoa, based in Hong Kong, has announced it will offer unlimited mobile Internet access to U.K. customers starting tomorrow, according to the NYT.

"This is another maverick move by a known disrupter," said Emma Mohr-McClune, an analyst based in Germany for Current Analysis, a research firm in Sterling, Virginia. "I don’t think this is going to set a trend, but if 3 takes market share, it might."

3 has six million phone customers in total, including about 1.5 million mobile Internet customers. The company’s basic mobile broadband package, called The One Plan, costs £25, or $39.50, a month and, before the announcement Tuesday, limited Internet downloads to 1 gigabyte a month. Customers over the limit had to pay 10 pence for every additional downloaded megabyte.

3 is also allowing customers to tether. Hopefully this catches on with the other mobile networks.

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3 U.K. to Offer Unlimited Mobile Internet Starting Tomorrow

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ectoplasmosis - December 15, 2010 at 2:12pm

Shame Three is abysmal for quality of service. Having no data cap is useless when they start throttling your bandwidth to sub-dialup levels once you have the audacity to actually use more than a few hundred megs a month... You can already ring up Three at any point during your contract that comes with 1GB as standard, moan a bit and get an extra 2GB no questions asked. I managed to blag 6GB/month total, along with billions of minutes and texts, for £20/month. I'd rather be with a network with a 500MB cap that can actually deliver all that data without slowing like a paraplegic mule. After a massive stroke. Whilst on ketamine. .

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Jcm800 - December 16, 2010 at 2:31am

I read this and have to offer a different view entirely! My 4 is unlocked, I've tried all networks on monthly sims since I've had it. Out of all the major networks T-Mobile was the best, until I had network issues and decided I'd try 3 out of curiosity. I haven't looked back! I'm getting blazing 3G almost everywhere, 2G signal-never ever seen a 'no service' message. I get a 2GB cap for £15 a month!! Bloody bargain. I'm in Oxford, fantastic signal everywhere I go. I recommend them all the way personally.

nash - December 15, 2010 at 12:37am

thank god for that at last someone is giving value for money god bless them and i hope they get majority of customers

Andrew - December 15, 2010 at 7:15am

Great for iPad users! ;)