Apple Unveils New $99 Apple TV

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Posted September 1, 2010 at 2:34pm by iClarified

Apple today announced the new Apple TV for the breakthrough price of just $99.

Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents.

Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe, as well as music, photos and videos from PCs and Macs to your HD TV. Enjoy gorgeous slideshows of your photos on your HD TV using Apple TV’s selection of built-in slideshows. Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply for easy set-up, and features silent, cool, very low power operation in an enclosure that’s less than four inches square—80 percent smaller than the previous generation.

“The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want,” said Steve Jobs, Apple’s CEO. “This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos effortlessly available on their home entertainment system.”

Apple TV users can now rent thousands of commercial free, HD TV episodes on iTunes for just 99 cents, with up to 30 days to start watching and then 48 hours to finish—or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.

Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers, and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal photos from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system.

Apple TV set-up is quick and easy with a single HDMI cable connection (HDMI cable sold separately). Just connect Apple TV to your HD TV, join a Wi-Fi network and with a few clicks on the seven-button aluminum Apple Remote, you have access to amazing content. Users can also control Apple TV with their iPhone®, iPad™ or iPod touch® using the Remote app, available as a free download on the App Store℠.

Pricing & Availability
Apple TV will be available late this month for a suggested retail price of $99 (US) and can be pre-ordered beginning today on Apple’s online store (www.apple.com). Apple TV, which comes standard with an aluminum Apple Remote, will be available through the Apple’s online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires an 802.11b/g/n wireless network or Ethernet network, a broadband Internet connection and a high definition TV capable of 720p. iTunes TV show rentals and Netflix are only available in the US. Netflix features require account subscription. iTunes movies rentals are only available in the US, Australia, Canada, France, Germany, Ireland, New Zealand and the United Kingdom.

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iCbr - September 1, 2010 at 4:34pm

anybody know if you can hook up an external hardrive to play movies or is it only gonna be thru ur computer for movies you have?

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fletch - September 1, 2010 at 4:47pm

You can't attach an external drive. I think it has to stream through iTunes 10 on your computer over wifi. iTunes 10 only supports .mov, .mp4, and .m4v for hidef at 720p.

James - September 1, 2010 at 5:32pm

Or you could have replied with... I don't know. Cause you don't, no one does yet. It does have a USB port but we'll have to wait to see what that's for. Could be for an external HDD or just a way to update the box if it can't be updated online due to error. Who knows, no one. All I know is my cinematube is way better. And if you want all the streaming stuff go check out roku. Or use torrents. and 720p ONLY? Garbage.

sothebys - September 1, 2010 at 4:04pm

I see it as a nice and affordable interface for Mac and IOS devices If thats it , fine for me

Stuntastic - September 1, 2010 at 3:02pm

Am I missing something cuz I think u get more choices with a monthly subscription to Hulu then to order individual episodes for $.99. especially if you want to watch an entire season of 2 or more shows

iGixer - September 1, 2010 at 3:11pm

In the US you can watch all you want with Netflix I see the Canadian site doesn't show Netflix yet :(

Dave - September 1, 2010 at 4:58pm

But I tunes gets thier episodes and movies earlier then Netflix does. Thats a big plus for me.

Nt02 - September 1, 2010 at 5:06pm

Agree. 4 episodes a month, and for 3 shows makes up the subscription cost for Hulu+ instead of paying for each episode. The device has potential, but the pricing is bullshit.