Netflix has clarified that its brief support for the Apple TV app was an error and that the integration is now being rolled back.
The mistake was confirmed to The Verge a short time ago:
Netflix spokesperson MoMo Zhou has told The Verge that this morning's window where Netflix appeared as a "participating" service in Apple TV — including temporary support for the watchlist and "continue watching" features — was an error and has now been rolled back.
Earlier this morning, some users in the U.S. received a prompt to connect their Netflix app with the Apple TV app; however, the feature arrived without any fanfare from Apple or Netflix. Unfortunately, it was too good to be true, and Netflix users will still need to visit the company's app to access their content library.
Netflix remains one of the few major streaming services that refuses to integrate with the Apple TV app, unlike rivals Disney+, Max, Hulu, Peacock, and Pluto TV. You can learn more about the Apple TV app here.
Perhaps this mistake will lead to a real implementation in the future.