Apple Climbs to Second Place in China's Smartphone Market With Launch of iPhone 16 [Report]

Apple has climbed back into the top five smartphone makers in China with the launch of iPhone 16, according to a new report from the International Data Corporation (IDC).

China's smartphone shipments are estimated to have grown 3.2% year-over-year (YoY) to 68.8 million units in 3Q24, marking the fourth consecutive quarter of growth. This expansion has been driven by a surge in device upgrades, propelled by sustained pent-up demand.

"A significant wave of device upgrades is propelling the sustained recovery of the Chinese smartphone market," said Arthur Guo, senior research analyst in Client System Research for IDC China. "Despite ongoing economic challenges, consumers are highly motivated to purchase new smartphones after three years of pent-up demand."


IDC says that initial sales figures for the iPhone 16 are on par with iPhone 15. It anticipates that upcoming promotions and the launch of Apple Intelligence will help drive future demand.

"We anticipate the positive growth trajectory to continue into the fourth quarter," said Jacob Zhu, research analyst for Client Devices at IDC Asia/Pacific. "This momentum will be bolstered by the early release of flagship models from leading brands, as well as the early kick-off of the Singles Day shopping festival."

More details in the full report linked below...

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