Apple May Hold Virtual Event to Launch New M4 Macs

Apple may soon hold a virtual event to launch new M4 Macs, according to a new report from Mark Gurman.

In a post on X, Gurman notes that Apple Store inventory is very low.

Latest on Macs: Inventory at Apple retail stores is very low on iMacs, Mac mini and MacBook Pros, Magic Keyboards, Magic Mouse and Magic Trackpad. I still anticipate imminent M4 upgrades for the iMac and MacBook Pro, as well as a full-scale Mac mini overhaul.


He theorizes that Apple could launch new models with a virtual event, similar to its Scary Fast event last year.

I've seen no evidence to suggest Apple will hold a full-scale, iPhone like event at its headquarters with press. Instead, I'd anticipate the announcement to be online-focused with press hands-on opportunities, not too dissimilar from Scary Fast last year.

Here's a list of the new Mac models Apple is expected to launch at the event...

● J604: Low-end 14-inch M4 MacBook Pro
● J614 and J616: High-end 14-inch and 16-inch M4 MacBook Pros (M4 Pro and M4 Max options)
● J623: M4 iMac
● J773: Smaller Mac mini with M4 and M4 Pro chip options


Notably, Apple has even more Macs in the pipeline for next year, including new M4 MacBook Airs, a new M4 Mac Studio, and a new M4 Mac Pro. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for more Apple event updates.