Prices for Disney+, Hulu, ESPN+ Are Going Up Again

Disney is raising prices for Disney+, Hulu, and ESPN+ again. The company disclosed the price hike in a press release announcing a continuous playlists feature for its core subscription on-demand offering in the United States.

Beginning September 4, ABC News Live and a playlist focused on preschool content will be available to all subscribers, with four additional curated playlists to follow later this fall. This new feature bolsters the Disney+ offering, ahead of updated pricing for various plans later this year, providing subscribers with both a live and on-demand streaming experience that will continue to grow throughout the year.

"Playlists are the latest example of how we're providing the best value and experience for our subscribers every time they open Disney+," Alisa Bowen, President, Disney+, said. "Whether it's news, kids' content, popular genres, hit TV shows or blockbuster films, there will be something for everyone in a lean-back viewing experience based on seasonality and interest."


The four additional curated playlists coming this fall include:

● Seasonal Content — a collection of seasonal-themed content from across the Disney+ catalog
● Epic Stories — a compilation of action-packed stories from marquee brands and franchises, including Disney, Marvel, and Star Wars
● Throwbacks — a destination for nostalgic pop culture content
● Real Life — a lineup of traditional documentaries, biopics, and true stories



The company then slid in that pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the U.S will be increased beginning October 17, 2024.


Here are the changes:

● Disney+ (Ads): From $7.99/month to $9.99/month (25.03% increase)
● Disney+ (No Ads): From $13.99/month ($139.99/year) to $15.99/month ($159.99/year) (14.30% increase)
● Hulu (Ads): From $7.99/month ($79.99/year) to $9.99/month ($99.99/year) (25.03% increase)
● Hulu (No Ads): From $17.99/month to $18.99/month (5.56% increase)
● Hulu + Live TV (Ads): From $76.99/month to $82.99/month (7.79% increase)
● Hulu + Live TV (No Ads): From $89.99/month to $95.99/month (6.67% increase)
● Disney+ and Hulu (Ads): From $9.99/month to $10.99/month (10.01% increase)
● ESPN+: From $10.99/month ($109.99/year) to $11.99/month ($119.99/year) (9.10% increase)

Despite the price hike, Disney believes its subscription offerings "remain among the best values in streaming today."