Apple Announces New Ways to Support (RED) on World Aids Day

Apple is highlighting its partnership with (RED) on World Aids Day and introducing new ways customers can support their efforts.

Since 2006, Apple has partnered with (RED) to support the Global Fund in the fight against HIV/AIDS. When customers buy (PRODUCT)RED products, a portion of the proceeds goes to the Global Fund, which uses 100 percent of Apple's contribution to fund HIV/AIDS programs in sub-Saharan Africa. Over the last 17 years, Apple customers have helped raise more than a quarter of a billion dollars, giving millions of people access to lifesaving antiretroviral treatment and HIV testing, and helping HIV-positive mothers prevent passing the virus on to their babies.




Beginning today through December 4, the App Store will donate all proceeds from select, exclusive in-app purchases for three games — MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile — to the Global Fund, including playful avatars, cool shields, and star soccer players.

Additionally, now through December 8, Apple will donate $1 for every purchase made using Apple Pay on apple.com, through the Apple Store app, or at an Apple Store location.

The company has also curated a selection of books, podcasts, shows, and music for World Aids Day.

In the U.S., Apple Books readers can browse a special collection of fiction and nonfiction books and audiobooks from around the world that amplify the multiplicity of voices in the fight for AIDS awareness and advocacy. Listeners can dive into the history of the HIV/AIDS epidemic in the U.S. and abroad, and hear stories from activists, artists, and everyday people, on Apple Podcasts. Viewers can explore a compelling collection of shows and movies on the Watch Now tab that shine a light on the human cost of the HIV/AIDS epidemic, on the Apple TV app. And Apple Music subscribers can listen to a curated selection of music from across Africa, including Nigerian artists from Mavin Records.




Finally, customers can buy any Apple product or accessory in (RED) to support the Global Fund.

The new Apple Watch Series 9 is available in a (PRODUCT)RED aluminum case with a (PRODUCT)RED Sport Band. That model is on sale for just $329 today!

New Palette and Solar Analog watch faces will also be available in red, joining Metropolitan, World Time, Numerals Mono, Gradient, Stripes, and Typograph in a collection of specially customized watch faces celebrating World AIDS Day.

(PRODUCT)RED products, including Apple Watch Series 9, iPhone 14, iPhone 14 Plus, iPhone 13, and iPhone SE, and accessories, including the Silicone Case with MagSafe for the entire iPhone 14 and iPhone 13 lineups, are available to order in-store and online.