Amazon Announces Passkey Support on iOS and Web

Amazon has announced passkey support on web browsers and mobile shopping apps, allowing users to sign in using the same face, fingerprint or PIN that's used to unlock their device. Passkey support is available today for all Amazon customers using browsers and is gradually rolling out on the iOS Amazon Shopping app. Support for passkeys on the Android Amazon Shopping app is coming soon.

Passkeys are a new easy-to-use way to sign in to apps and websites, offering a safe and convenient alternative to passwords. Unlike passwords, they cannot be written down or accidentally shared with a bad actor. When a customer uses a passkey on Amazon, it proves they have access to their device and are able to unlock it. Customers no longer need to worry about remembering unique passwords or using easy-to-guess identifiers, like names or birthdays. Instead, a customer can use passkeys to sign in to apps and sites the same way they unlock their devices—with a fingerprint, face scan, or lock screen PIN. And unlike passwords, passkeys are not susceptible to phishing attacks, making them more secure than features like one-time codes in text messages.

"This is about giving customers ease-of-use and security simultaneously in their Amazon experience," said Dave Treadwell, senior vice president of ecommerce at Amazon. "While passwords will still be around in the foreseeable future, this is an exciting step in the right direction. We are thrilled to be an early adopter of this new authentication method, helping to realize our vision for a more secure, passwordless internet."

How to set up a passkey?

Using a browser or the iOS Amazon Shopping app, select Your Account, choose Login & Security, select Set up next to Passkeys, and follow the quick step-by-step instructions. Once you've added a passkey to your account, you can sign in with a passkey on supported devices or browsers using your lock screen PIN or biometrics.

You can download Amazon Shopping app at the link below...

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