Maarten Baas Analog Digital Clock Now Available

Every year at the Salone Internazionale del Mobile in Milan, Maarten Baas surprises and confuses the design audience by coming up with unpredictable concepts which often shake up the fixed borders of design. Baas is known for his handmade limited pieces, mostly made for museums and private collectors.

This year, he didn’t work on a new collection, but instead developed his "Analog Digital Clock" into a one dollar iPhone app. A museum piece as a mass product: again an unexpected twist in Baas’ eclectic range of works. “I always make works without any concessions on the quality and authenticity, therefore they often are high-end unique works. The Analog Digital Clock as an iPhone app is exactly how it should be, yet this product only needs to cost one dollar.”

Baas’ Real Time collection is a concept in which actors are filmed for 12 hours while they are indicating the time. The film functions as a clock, yet it’s often described as video-art. The Analog Digital Clock, part of this collection, is a re-reading of the old-school alarm clock, yet every minute an actor changes the numbers manually. This clock is now available for the iPhone. Instead of a presentation space, Baas rented a private apartment for a week, where he shows the app. The iPhone app will be displayed 14-18 April at: Via Massimiano 25 in Ventura Lambrate, Milan.


Pricing and Availability:
Analog Digital Clock 1.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Utilities category.

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