Google Launches 'Get the Message' Campaign to Push Apple Into Adopting RCS

Google has launched a new 'Get the Message' campaign in an effort to push Apple into adopting RCS over SMS. This follows Google SVP Hiroshi Lockheimer accusing Apple of holding back the industry and using iMessage to bully users into buying iPhones.

It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.

Apple turns texts between iPhones and Android phones into SMS and MMS, out-of-date technologies from the 90s and 00s. But Apple can adopt RCS—the modern industry standard—for these threads instead. Solving the problem without changing your iPhone to iPhone conversations and making messaging better for everyone.




Google has created a 'Get the Message' website which details why it wants Apple to support RCS and urges users to tweet @Apple to #GetTheMessage. The company has also produced a video that you can watch below...