Facebook Asks iOS Users to Allow Tracking to Help Keep Site 'Free of Charge'

Facebook is prompting iOS users to allow ad tracking on Facebook and Instagram to help keep both 'free of charge'.

The full notice reads...

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You're on iOS 14.5
This version of iOS requires us to ask for permission to track some data from this device to improve your ads. Learn how we limit the use of this information if you don't turn on this device setting.


We use information about your activity received from other apps and websites to:

● Show you ads that are more personalized
● Help keep Facebook free of charge
● Support businesses that rely on ads to reach their customers

Continue
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Apple introduced App Tracking Transparency with the release of iOS 14.5. It requires apps to get a user’s permission before tracking their data across apps or websites owned by other companies for advertising, or sharing their data with data brokers.


The privacy feature is expected to have a significant effect on companies and sites that rely on advertising revenue.

Are you planning to allow ad tracking for apps you frequent? Let us know in the comments!

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