Developers Will Be Able to Provide App Store 'Subscription Offer Codes' Later This Year

Apple has informed developers that the App Store will soon get support for 'Subscription Offer Codes'.

Later this year, you’ll be able to acquire, retain, and win back subscribers with subscription offer codes: unique, alphanumeric codes that provide free or discounted prices for auto-renewable subscriptions. Provide your one-time use codes digitally or offline at physical events, alongside products, and more. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store, through a one-time code redemption URL, or within your app if you’ve implemented the presentCodeRedemptionSheet API.

Developers can use this feature to provide free or discounted access to an auto-renewable subscription for a specific duration. At the end of the offer period, the subscription auto-renews at the standard price unless a subscriber cancels it or turns off auto-renewal.


Here are the pricing options for subscription offers:

● Free. A subscriber can access your subscription for free for a specific duration — for example, a one-month free offer for a subscription with a standard renewal price of $4.99 per month. Their subscription begins immediately, but they won’t be billed until the offer duration ends. This offer may be useful if you want to let users experience your subscription at no immediate cost to them.

● Pay as you go. A subscriber pays a discounted price each billing period for a specific duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month. Once the duration is over, they’ll be billed at the standard renewal price. This option may be useful if you want to attract price-sensitive users with a recurring discount without having to offer that discount for the lifetime of the subscription.

● Pay up front. A subscriber pays a one-time price for a specific duration — for example, $9.99 up front for the first six months of a subscription with a standard renewal price of $39.99 per year. Once the duration is over, they’ll be billed at the standard renewal price. This offer may be useful if you want to offer an extended experience that gives users time to enjoy the subscription before the next renewal.


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