Apple Details Its Approach to Reopening Retail Stores

Apple SVP of Retail and People, Deirdre O’Brien, has posted an open to letter to customers detailing the company's approach to reopening retail stores.

As of today, nearly 100 of our stores globally have been able to open their doors to our customers again. We wanted to share a bit about how we’re carrying forward our commitment to care: how it’s informing our decision‑making, the significant steps we’re taking to keep everyone who visits one of our stores safe, and the ways in which our stores will look a little different.

Apple says it will limit occupancy in its stores and focus on personalized service at the Genius Bar. Face coverings will be required for employees and customers. If you don't have your own face mask, one will be provided for you.


Temperature checks are being conducted at the door and enhanced deep cleaning of surfaces, products, and high traffic areas will be done throughout the day.

Many stores will offer curb-side pickup and drop off but customers are still encouraged to shop online.

More details can be found in the full letter linked below.

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