iPhone Dominates Christmas Activations, Captures Top 9 Spots [Report]

The iPhone dominated new smartphone activations in the U.S. for the week between Christmas Day and New Year's Day, reports Flurry Analytics.

Apple's captured market share was 2% higher during the last week of 2019 than its pre-Christmas levels; whereas, Samsung's was 3% lower.

Apple’s iPhone 11—this year’s lowest end model of the 11, 11 Pro, and 11 Pro Max trifecta—continues to dominate the smartphone landscape, representing 15.4% of all new Apple devices activated and 6.16% of all smartphones activated between Christmas and New Year’s Eve. Apple’s 2018 iPhone XR, which was the dominant device leading up to Christmas Day in 2019, comes in at a close second with 13.2% of all Apple devices and 5.27% of all smartphones. In fact, Apple’s older generation devices continue getting traction, likely appealing to more price sensitive customers. iPhones 6, 7 and 8 all cracked the Top 10 list.




Notably, Samsung fell off the top ten list altogether with the Xiaomi Mi 4 LTE moving into the number ten spot.

Check out the chart below to see the market share earned by Apple and Samsung for each day form December 1 - December 31, 2019.

You can also hit the link below for a more detailed breakdown.


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