Apple Announces Special Edition (PRODUCT)RED iPhone 8 and iPhone 8 Plus

Apple has officially announced a special edition (PRODUCT)RED iPhone 8 and iPhone 8 Plus. Both phones feature a red glass enclosure with a matching aluminum band and a black front. The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13.



Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning tomorrow. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (PRODUCT)RED devices and accessories available for customers to purchase. A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.




“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”



“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”




Pricing and Availability
● iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.
● Both special edition models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.
● The new (PRODUCT)RED iPhone X Leather Folio will be available from apple.com, the Apple Store app and Apple Stores for $99 (US) beginning tomorrow, and joins other (PRODUCT)RED products including Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker and accessories for iPhone, iPad and Apple Watch.
● Through Apple’s iPhone Upgrade Program, customers in the US can get the special edition iPhone, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com, the Apple Store app and Apple Stores in the US with monthly payments starting at $34.50 (US) for the iPhone 8 64GB model.

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