Apple Announces World AIDS Day 2014 Campaign for (RED)

Apple has announced its largest-ever World AIDS day campaign featuring special (RED) apps that bring exclusive new content, with all proceeds going directly to the Global Fund to fight AIDS. In addition, Apple plans on donating a portion of all sales on Friday, November 28 and Monday, December 1.

To mark World AIDS Day 2014, Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”


Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:

● From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.

●On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.

●On Monday, December 1—World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.


“Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn't be prouder to work with them.”

Tim Cook announced the news on Twitter as well. Back in June, the (Product) RED thanked Apple for their contributions so far, which have exceeded $75 million.

You can find more information on Apple's 2014 (RED) campaign over here.