Apple to Implement New Digital Queue System for iPhone 6 Launch Day

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Posted September 11, 2014 at 12:54am by iClarified

Apple is set to revamp its process for purchasing an iPhone on launch day, reports 9to5Mac.

Previously, customers who lined up to purchase a new device were given paper cards specifying the item they were planning to purchase. These cards helped stores keep track of quantities and when models were sold out. However, for the iPhone 6 launch, Apple is planning a virtual queue.

Apple will forgo the traditional paper cards and instead place customers in a virtual queue. This new system is called Reservation Pass. It will sync with Back Of House inventory information in realtime so Apple doesn’t handout too many product reservations. Customers will receive their digital reservation card via SMS or Email. A reservation allows the customer to come back at any point during the day to make their purchase. Customers could also leave line in the past but it was not encouraged since the physical card reservation system was not as accurate as the new Reservation Pass system.

The iPhone 6 will be available to pre-order on Friday, September 12th and will officially launch on Friday, September 19th. More details on specs, pricing, and availability can be found here.

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Apple to Implement New Digital Queue System for iPhone 6 Launch Day

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Nuck Chorris - September 11, 2014 at 10:22am

Lol, they're gonna get rid of the lines so that Samsung doesn't make another commercial making fun of the people waiting in them.

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Gadget Revue - September 11, 2014 at 2:36pm

Apple is SO embarrassed by lines? Last time I checked, lines mean people want something you have to sell. I'm 100% sure Samsung (or anyone else) would be ecstatic if they EVER made a product people would stand to buy. I own a S5 and a 5S, and 90% of what I need to do on a smart phone, I prefer doing it on my iPhone. Just object facts, not spin. If anything, they are constantly improving their process so that their customers can have an even better experience buying their products. What's wrong with that? Pretty sure that's what makes them great.

Randy - September 11, 2014 at 3:32pm

I don't think being "embarrassed" is the point of it all. With this new system it will allow buyers to actually leave the physical line and come back when your turn is up. To me, anyway, that sounds like more like a "convenient" way to do it.

justabrake - September 11, 2014 at 3:40pm

There won't be long lines for this iphone 6

Nuck Chorris - September 15, 2014 at 5:16am

@DaksMac.. apple doesn't like to be ridiculed. You can thank Nokia for your two toned camera flash. That new flash was thrown in AFTER Nokia made a commercial that poked fun at apple's flash because it made people look like zombies when it was used at night time.

Randy - September 11, 2014 at 12:58am

Does anyone know the exact time preorder will be up on apple.com? 12am pst?

justabrake - September 11, 2014 at 1:05am

That's what I wanted to know is it 12:01 AM Thursday Night ? Or Not ......

justabrake - September 11, 2014 at 1:07am

Of course it's PST so it would be 3:01am EST But is it this Thursday is my ?

Guillermo Martin - September 11, 2014 at 3:44am

It's the 12th which is Friday. There is only one 09/12/14 Friday at 12:00am PST OR 3:00am EST. It's not Thursday etc...

justabrake - September 11, 2014 at 10:55am

Friday is correct, Thanks ! The only reason was my thoughts were for me to stay up late Thursday into Friday because I'm not a late night person ! Thinking of myself only ....