Yahoo Acquires Development Team Behind the Donna Personal Assistant App for iPhone

Yahoo has acquired the Incredible Labs, the development team behind the Donna personal assistant app for iPhone.

A Personal Assistant for Everyone: Donna tells you when to leave for an appointment, dials into conference calls for you, and lets others know when to expect you—all without you opening the app.

Unfortunately, following the transaction's close, Donna will be pulled from the App Store.


Here is the announcement:

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Today, we are announcing that Incredible Labs has entered into an agreement to be acquired by Yahoo. We’re looking forward to the possibilities that will come from bringing the Donna vision—letting technology take care of you—to Yahoo. Upon closing, our team will be joining Yahoo and working with some incredibly talented people, or in the case of some of us, returning to a company we know and love.

The transaction, which is subject to customary closing conditions, is expected to close shortly. Following closing, Donna will be removed from the app store and discontinued as a service.

We can’t begin to express how thankful we are for your support throughout this journey. What we’ve accomplished thus far is just the beginning and we hope you stick with us through the next chapter.


Kevin, Scott, Arshad, Spence, Jesper, Jason, and Martin
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You can still download Donna from the App Store for free.

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