Apple Says Demand for New Mac Pro is Great and It Will Take Time to Catch Up to Demand
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Posted December 20, 2013 at 6:31am by iClarified
Apple has commented on the launch of the new Mac Pro and its quickly slipping ship date.
Online sales went live less than 24 hours ago and the estimated ship date rapidly slipped from December 30th to February.
When asked for comment, Apple told Forbes:
"Demand for the all new Mac Pro is great and it will take time before supply catches up with demand."
You can check out some first impressions of the computer here. We will let you know if there is any changes to availability. You can follow iClarified on Twitter, Facebook, or RSS for updates.
Because feature #1 for a workstation has always been size and portability. Nevermind the expandibility. As long as it is portable and small. Wait, what? I really hope Apple will realize that they really made mac mini on steroids (mac midi?) and not a real work station so they will give us something you can put a friggin soundcard or extra storage in.
What an obtuse comment, Appul. New product, 3+ years in the development pipeline, likely enormous demand from professional creative arts market spaces, and absurdly detail-oriented manufacturing processes being used at a new plant in the USA. Lame marketing gimmick? Sure.
What I will say is that, given that Tim Cook is the former COO of Apple, it is either worrying or exciting that demand is so much greater than their apparent supply, for a reason that time will tell.
It's worrying if Apple was indeed incapable of gauging the market demand - something they've formerly been so good at doing, and adjusting their production rates accordingly.
It's exciting if it implies that Apple underestimated the demand from the professional markets, and hopefully return to a recently-neglected market. Personally, I'm hoping this is in fact what's happening.