Tim Cook Sends Video Message to Apple Employees Urging Them to Act With Integrity [Watch]

Apple CEO Tim Cook has sent a video message to employees urging them to review Apple's Business Conduct Policy and act with integrity, reports 9to5Mac.

"As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it."

The video accompanied a new version of the Policy in iBooks format and an email from Apple SVP and General Counsel Bruce Sewell.


It's unclear if this communication was prompted by a specific event. The full email from Sewell can be read below.

[via 9to5Mac]




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Apple Team,


I am writing to ask you to do something very important — set aside a little time to review Apple’s Business Conduct Policy. It explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees. We expect every Apple employee to understand and comply with these rules.

The Policy is based on Apple’s core values of honesty, respect, confidentiality, and the critical obligation of every Apple employee to adhere to legal principles, like antitrust and anti-corruption laws. Living by it is how we earn the trust of our customers and partners and how we keep Apple a great place to work.

The Business Conduct group has developed a new version of the Policy in iBooks format. The book is convenient and engaging with galleries, video, audio and multi-touch widgets all designed to help you learn about Apple’s principles of business conduct. You can download the new book via Switchboard, or access a web-version here.

If you have questions, or information about conduct you think may violate the Policy, don’t be afraid to speak up. Talk to your manager, your HR representative, or contact the Business Conduct Helpline — which can be done anonymously.

Thank you in advance for treating this seriously and taking responsibility for demonstrating high integrity in every aspect of Apple’s business.

Bruce Sewell

SVP and General Counsel
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