Samsung Partners With Instacart to Enable Grocery Shopping From Your Refrigerator

Samsung has announced a multi-year partnership with Instacart to enable grocery shopping directly from the screen of its Bespoke refrigerators. The feature will combine Samsung's food recognition technology (AI Vision Inside) with Instacart's product-matching API.

Starting with 2025 Bespoke refrigerator models with different types of screens — including the 32" AI Family Hub+ and the new 9" AI Home — and AI Vision Inside, the new functionality will enable consumers to replenish their favorite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.




"Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies," said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. "The combination of Samsung's key technology and Instacart's outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience."

"We've all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that's no longer the stuff of science fiction," said Daniel Danker, Chief Product Officer at Instacart. "With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite local grocery retailers."

The new Instacart experience will also roll out to existing AI Family Hub+ units (equipped with AI Vision Inside) via over-the-network (OTN) firmware updates during 2025.

Samsung will be displaying its latest smart home technology alongside newly announced monitors and other devices at CES 2025 from January 7-10.