OmniVision Releases World's Smallest 1080p HD Camera Module

OmniVision today introduced the OV2720, the world's first 1/6-inch, native 1080p/30 high-definition (HD) CMOS image sensor designed for notebook, netbook, webcam and video conferencing applications. Based on OmniVision's 1.4 micron OmniBSI™ backside illumination technology, the new 1080p sensor delivers video conference quality HD video recording in a small enough form factor to meet the module size and height requirements of today's thin notebook designs. The OV2720 is currently sampling with multiple tier-one customers and is slated to go into mass production in June 2010.

"Increased broadband capability, inexpensive high-quality image sensors and the increasing availability of high-quality external and embedded PC web cameras will drive both consumer and business video conferencing," said Brian O'Rourke, principal analyst at In-Stat. "In 2010, we expect over 70 percent of mobile PCs to ship with embedded cameras, and the availability of sensors such as OmniVision's OV2720 will make high definition video conferencing more popular in the notebook and netbook PC segments."

"Consumer demand for HD video has never been greater. Display formats are moving to a 16 by 9 aspect ratio, TV broadcast is embracing HD, and social media platforms such as YouTube and Facebook are supporting HD," said Nick Nam, product marketing manager at OmniVision. "With the OV2720, OmniVision continues to lead the industry in bringing to market innovative, high performance HD solutions, addressing the growing demand for the HD video-enabled devices of the YouTube generation. With the broadest portfolio of HD video products in the industry, we enable our customers to find the right solution for their price, performance and size requirements."


The OV2720 is the first 1/6-inch sensor to offer native 1080p HD resolution. Native HD enables full field of view video with optimized image quality, sensitivity, color reproduction and clarity because no scaling or cropping is required to achieve HD resolution. The 1.4-micron OmniBSI pixel achieves best-in-class low light sensitivity of 680-mV/lux-sec, while enabling extremely thin modules with a z-height of 3.5 mm. Moreover, the OV2720 can use binning to further increase its low-light performance to double that of similar-sized VGA sensors. The OV2720's outstanding low-light performance and slim form factor combine to make it an ideal choice for tier-one notebook manufacturers.

The OV2720 CMOS image sensor supports multiple platform architectures and controllers with both parallel and MIPI interfaces. It allows system designers to leverage the same opto-electrical design across various products and multiple market segments to reduce product development time. Exposure control, white balance and defective pixel canceling are programmable through the serial camera control bus interface. In addition, the OV2720 uses proprietary sensor technology to improve image quality. By reducing or eliminating common lighting or electrical sources of image contamination, such as fixed pattern noise and smearing, the sensor can generate a clean, fully stable color image.

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