Apple SVP Eddy Cue Talks Tech [Video]

Apple Senior Vice President of Services, Eddy Cue, talks about what devices he uses, Apple Services including Apple Music/Apple TV+, Apple Intelligence and AI, his favourite Apple product of all time and more, in a recent interview with SuperSaf.

Here's a look at some of the key highlights from the interview...

1. Eddy Cue's Daily Drivers:
Cue revealed that he uses the iPhone 15 Pro Max in white titanium without a cover, enjoying its sleek design. His most-used device is the '12-inch' iPad Pro, which he uses extensively for watching TV and movies, a part of his work routine. For his computer needs, he relies on a MacBook Air 15-inch and a Mac Studio at home.


2. Apple's Unique Organizational Structure:
Despite Apple's size, Cue emphasized that the company operates as if it were still a small organization, with no strict divisions separating hardware, software, and services. This cohesive approach ensures that teams work closely together, enhancing the overall user experience.

3. Passion for Music and Innovation:
Cue highlighted Apple's deep-rooted connection with music, dating back to the Apple II and Steve Jobs' vision. He spoke about Apple Music's innovations, such as surround sound technology and the separate Apple Classical app, aimed at providing a rich and unique experience for classical music enthusiasts.

4. Apple TV+:
Discussing Apple TV+, Cue underscored the focus on quality over quantity. He expressed pride in the team's achievements, including winning an Oscar for "Coda" and producing acclaimed shows like "Severance" and "Slow Horses." Cue emphasized that Apple aims to create content that resonates globally, reflecting universal human experiences.

5. Integration of Apple Intelligence:
Cue elaborated on Apple Intelligence, highlighting its potential to enhance user experiences across all Apple services. By leveraging machine learning and AI, Apple aims to improve content discovery, search capabilities, and privacy, ensuring a seamless and intuitive user experience.


6. Vision Pro and the Future of Human Interface:
Cue shared his excitement about Vision Pro, describing it as one of the hardest problems Apple has solved. The natural user interface, using eye tracking and hand gestures, makes it easy and intuitive, exemplifying Apple's commitment to innovation in user experience.

7. Personal Insights and Hobbies:
Outside of his professional role, Cue enjoys watching YouTube, particularly videos about cars and retro gaming. He uses YouTube to catch up on sports highlights and is fascinated by the endless content available on the platform.

Check out the full interview below!