Demand for iPhone 15 is Lower Than That of iPhone 14 [Kuo]

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Posted August 2, 2023 at 1:50pm by iClarified

Demand for the next generation iPhone 15 is lower than that of the iPhone 14, according to a new report from TF International Securities analyst Ming-Chi Kuo.

In a preview of how Apple's earnings report on August 3 will affect Apple stocks and the supply chain, Kuo says...

Although the 4Q22 iPhone shipments had declined due to the shutdown of Hon Hai's Zhengzhou factory in November 2022, most component shipment plans didn't change significantly in 4Q22. Unless the demand for the iPhone 15 is better than market expectations after launch, most of the suppliers will face growth pressure in 2H23 as the demand for iPhone 15 is lower than that of iPhone 14.

The analyst also notes that Apple is significantly behind its competitors in generative AI and thus will not likely say much about AI on its upcoming earnings call or integrate AI into hardware products next year.

At present, there is no sign that Apple will integrate AI edge computing and hardware products in 2024, so it is difficult to benefit the stock prices of Apple and its supply chain.

Vision Pro shipments for 2024 are expected to be quite small, so the headset is not likely to have a large effect on stock prices. However, Apple's EPS could beat market expectations due to service business performance, component cost decline, and exchange rate changes, positively affecting its stock price.

More details in the full report linked below...

Demand for iPhone 15 is Lower Than That of iPhone 14 [Kuo]

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PaladinLV - August 2, 2023 at 4:03pm

TF International Securities analyst Ming-Chi Kuo have DATA t back that up? Since an iPhone user since the "original", which I still have as a glorified paperweight, I have not seen one iota of survey's asking folks their intentions. Are you gathering data from AT&T, T-Mobile, Verizon on what they are looking to order? BTW, how do you find an innocuous term like "DEMAND". If I bought 1 million last year but only 999,999 this year, THAT would be less DEMAND! So tired of the BS from people like YOU. Stop the double talk, post to specifics like surveys and THEN MAYBE we will listen. For in the final analysis it is the CONSUMER that will device the fate of this or any other product and not Bean Counters like you.

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