Google Will Now Allow Non-Gaming Apps in the EEA to Use Alternative Billing Systems

Google has announced that following the passing of the EU's new Digital Services Act (DSA) and Digital Markets Act (DMA), it will allow non-gaming apps in the European Economic Area (EEA) to use alternative billing systems.

The Play Store will only reduce its service fee by 3% for developers who choose to use their own payment system.

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As part of our efforts to comply with these new rules, we are announcing a new program to support billing alternatives for EEA users. This will mean developers of non-gaming apps can offer their users in the EEA an alternative to Google Play's billing system when they are paying for digital content and services.


Developers who choose to use an alternative billing system will need to meet appropriate user protection requirements, and service fees and conditions will continue to apply in order to support our investments in Android and Play. When a consumer uses an alternative billing system, the service fee the developer pays will be reduced by 3%. Since 99% of developers currently qualify for a service fee of 15% or less, those developers would pay a service fee of 12% or lower based on transactions through alternative billing for EEA users acquired through the Play platform.

As of today, Google will not remove, or reject updates of, non-gaming apps from participating developers for offering alternative billing systems for EEA users. Google Play’s billing system will continue to be required for apps and games distributed via Play to users outside the EEA, and for games distributed to users within the EEA. We expect to expand billing alternatives to developers of gaming apps for their users in the EEA, in advance of the DMA's effective date.

Although the DMA does not take effect for some time, we are launching this program now to allow us to work closely with our developer partners and ensure our compliance plans serve the needs of our shared users and the broader ecosystem. Developers interested in learning more about the program and signing up can visit our Help Center, which we will continue to update with more details in the coming weeks.
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More details at the link below.


Apple has yet to announce how it will comply with the new acts. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.

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