Demand for iPhone 14 in China Expected to be Higher Than iPhone 13 [Kuo]

Demand for the upcoming iPhone 14 in China is likely to surpass demand for the iPhone 13, according to a new report from TF International Securities analyst Ming-Chi Kuo.

In a post on Twitter, Kuo says...

The demand for iPhone 14 in the Chinese market may be stronger than that of the iPhone 13 from the viewpoints of distributors/retailers/scalpers. My latest survey indicates that some Chinese distributors/retailers/scalpers have to pay the highest prepaid deposit ever for iPhone 14 to ensure a sufficient supply, implying the iPhone 14 demand in the Chinese market will likely be higher than expected.


Currently, the iPhone 14 deposit required to secure supply is up to twice as high as the iPhone 13. Strong demand could alleviate worries of a significant order cut after launch.

The iPhone 14 shipment forecast of component suppliers and EMS is about 100 million and 90 million units in 2H22, respectively. The solid demand for iPhone 14 in the Chinese market may reduce market concerns about the risk of the iPhone 14 order cut after the launch.

Apple is widely expected to unveil four new iPhone 14 models this fall including an iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max. It's believed the iPhone 14 Pro will get an A16 processor, a 'pill + hole' cutout design, a 48MP wide camera, a larger camera bump, an autofocus selfie camera, and rounder corners. The iPhone 14 is expected to keep the A15 processor and current notch.

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