Apple Now Allows Apps to Increase Auto-Renewable Subscription Pricing Under Certain Conditions

Apple has announced that it will let developers increase the price of users' auto-renewable app subscriptions under certain conditions.

The company notes that currently a user must opt in to a price increase before the next billing period or the subscription is canceled. This had led to services being unintentionally interrupted for some users. Today's update will let developers increase app subscription pricing under very specific conditions.

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With this update, under certain specific conditions and with advance user notice, developers may also offer an auto-renewable subscription price increase, without the user needing to take action and without interrupting the service. The specific conditions for this feature are that the price increase doesn’t occur more than once per year, doesn’t exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law. In these situations, Apple always notifies users of an increase in advance, including via email, push notification, and a message within the app. Apple will also notify users of how to view, manage, and cancel subscriptions if preferred.


For all subscription price increases that are above the thresholds, exceed the annual limit, or occur within territories where the law requires it, subscribers must opt in before the price increase is applied. The subscription won’t renew at the next billing period for subscribers who didn’t opt in to the new price. They can always resubscribe within the app, from Settings on iPhone and iPad, or in the App Store on Mac.
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More details at the link below...

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