iPhone 13 Lineup Sees Largest Share of US Sales in Years [Report]

In the March 2022 quarter, Apple's new iPhone 13 lineup saw the largest share of US sales in several years, according to new analysis from Consumer Intelligence Research Partners.

The four iPhone 13 models reached an impressive 71% of total iPhone sales in the US. That up from 61% for iPhone 12 models in the year ago quarter. The most popular model was the standard iPhone 13 with 38% of sales; whereas, a year ago, the most popular model was the iPhone 12 with 22% of sales.




Adding weight to rumors that Apple plans to discontinue the iPhone mini, CIRP says that the iPhone 13 mini and iPhone 12 mini each had just 3% of total sales. The older iPhone 11 and iPhone XR, along with the iPhone SE, accounted for 15% of sales.

“The new iPhone 13 models enjoyed some of the largest share we’ve seen in many quarters,” said Josh Lowitz, CIRP Partner and Co-Founder. “The four models, including 13, 13 Pro, 13 Pro Max, and 13 mini, accounted for almost three-quarters of sales in the March quarter. Last year at this time the then-new iPhone 12 models had 61% of sales. Also this quarter, iPhone 13 had the highest share for a single model, at 38%, that we’ve seen in some time. Post-pandemic buyers flocked to Apple’s newest phones, even though they had only incremental improvements over previous models. iPhone mini continues to have low share, with 12 and 13 mini each accounting for only 3% of sales.”

“iPhone buyers are also keeping their old phone for a shorter time, reversing a long- term trend,” said Mike Levin, CIRP Partner and Co-Founder. “In the past year the age of the old phone declined steadily, and now only about 20% of buyers had their previous phone for three years or longer. Since the market shifted to unsubsidized phone sales on installment contracts, the age of old phones climbed as owners enjoyed using their paid-for phones. Recently that trend reversed, perhaps as options for trading-in high value used phones continued to improve.”

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