Live Blog of Apple's September 14 'California Streaming' Special Event
Posted September 14, 2021 at 4:42pm by iClarified
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Tim: "Thank you for joining us. Stay safe and take care"
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Available to preorder on Friday. Release September 24
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New 1TB storage option
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Starts at $999. iPhone 13 Pro Max starts at $1099.
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You can now record up to 4K at 30fps in ProRes
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Hardware acceleration for ProRes
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Depth effect including bokah can be changed after capture
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The new Ultra Wide camera enables amazing macro slo-mo videos.
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Watching video on creating a short film with the iPhone 13 Pro
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Dolby Vision HDR recording
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Coming to iPhone 13 and iPhone 13 Pro
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Photographic Styles. Select from default style then customize with tone and warmth.
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All of the cameras have night mode support
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Can magnify subject with minimum distance of 2cm.
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Macro photography now possible
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Total 6X optical zoom
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77mm telephoto camera with 3X optical
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Now on to the camera system.
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Refresh rate up to 120Hz.
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New display with new more efficient OLED panel. Peak 1000 nits brightness. Pro-Motion.
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New 5-core GPU
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Completely redesign on the inside. Bigger battery
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IP68 Water Resistance
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Ceramic Shield on front
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Three new cameras
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Newly designed from with 20% smaller notch.
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Comes in Deep Graphite, Gold, Silver, and new Sierra Blue
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Surgical grade stainless steel bands
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Joz is up
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Intro video playing...
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"Let's take a look at our most Pro iPhone ever."
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Pro coming up next
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"We're not done yet"
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"We are so excited for iPhone 13"
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Now back to Tim.
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Video ad for iPhone 13.
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Starting capacity increased to 128GB. New 512GB option.
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iPhone 13 starts at $699 for mini, $799 for 13
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New leather and silicone cases work perfectly with MagSafe. New MagSafe leather wallet that supports Find My.
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MagSafe has been a hit.
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Smart Data intelligently conserves data life by automatically shifting you to LTE when 5G speeds are not needed.
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Battery life is improved. On iPhone 13 mini most users will get 1.5 hours longer. iPhone 13 2.5 hours longer.
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By the end of the year, 5G support will be available with over 200 carriers
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You can also tap to shift focus at any time. Tap again to lock focus.
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Just start recording and Cinematic mode will hold focus on subject even when moving. Cinematic mode intelligently racks focus on new subject.
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Sample of cinematic footage taken with iPhone
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Bringing rack focus capability to iPhone
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iPhone 13 introduces Cinematic Mode
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New Ultra-Wide Camera
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Night mode features shorter capture times.
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sensor shift optical image stabilization coming to iPhone 13 and iPhone 13 mini
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Larger 1.7 um sensor that captures 47% more light
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A15 Bionic powers camera system on iPhone 13
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15.8 trillion operations per second
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16-core Neural Engine
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A15 Bionic features 4-core GPU
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6 core CPU with 2 high performance and 4 efficiency cores
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A15 uses 5nm technology. Nearly 15 billion transistors.
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New A15 Bionic chip
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Dolby Vision, HDR10, and HLG support
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1200 nits peak
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28% brighter display up to 800 nits.
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Bigger battery.
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Antenna lines use upcycled plastic water bottles.
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20% smaller notch
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Five new colors: Pink, Blue, Midnight, Starlight, and Product RED.
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iPhone 13 has lenses arranged diagonally.
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Kaiann is up.
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This is iPhone 13.
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Today we are thrilled to introduce our next generation of iPhone. Here it is...
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Now let's talk about iPhone
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Tim is back
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3 Months of Fitness Plus with purchase of Apple Watch.
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Group Workouts coming later this year.
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You'll see when friends move ahead on burn bar or close activity rings.
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Fitness Plus Group Workouts powered by SharePlay
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New Mindfulness app will get same experiences uploaded
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Guided Meditation is coming to Fitness Plus
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Pilates is coming to Fitness
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Fitness Plus will be available in 15 new countries later this fall. Subtitling in 6 languages.
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Over 1200 workouts in 4K UltraHD
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Now discussing Apple Fitness
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Will be available later this fall.
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Series 3, $199, SE $279, Series 7 $399
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Will be available in five new aluminum colors. Silver, graphite, and gold stainless steel.
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WR50 water resistance
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IPX certification
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33% faster charging.
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Crack resistant
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Improved durability
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New watch faces designed for Series 7
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Now there's a full keyboard that you can tap or slide.
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Case and display have softer rounder corners.
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borders reduced to 1.7mm
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20% more screen area
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Apple Watch Series 7.
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Intro video playing...
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Introducing the next generation of Apple Watch...
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Fall detection added to cycling.
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New features for Apple Watch for everyone who rides a bike.
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Jeff is up
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Back to Tim
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iPad now features 100% recycled aluminum enclosure.
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Order today will be available next week.
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Starts at $499
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Watching iPad mini video
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Supports second generation Apple Pencil
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New slim smart folio covers
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Front 12MP Ultra Wide Camera
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Ability to record in 4K
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12MP f/1.8 back camera. True tone flash.
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5G support
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USB-C!
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40% jump in performance. 80% leap in GPU performance.
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Touch ID is in the top button.
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Wide color, true tone, 500 nits of brightness, lowest reflectivity in industry.
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Comes in Purple, Pink, Starlight, and Space Gray.
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Video introduction now playing. Complete redesign. No Home button.
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Introducing the all-new iPad mini
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iPad mini!
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Can be ordered today and will be available next week.
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Schools $299
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Starts at $329 with 64GB
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Ships with iOS 15.
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Supports Smart Keyboard and the first generation Apple Pencil.
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iPad also getting True Tone display.
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Selfie camera is now 12MP Ultra Wide camera enabling Center Stage.
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Improved autofocus.
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Still has Home button.
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Up to 3X faster than best selling Chromebook and up to 6X faster than best selling Android tablet.
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20% faster performance.
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Under the hood is an A13 Bionic processor.
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Video introducing the new iPad.
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This is the new iPad.
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Today it gets even better.
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Touting features of current iPad lineup.
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Starting with iPad.
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Morning Show season two starts this Friday.
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Previewing some new shows starting this fall.
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Getting started with Apple TV
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I love the incredible energy in that opening.
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Tim is up. Good morning and thank you for joining us.
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Musicians playing in outdoor settings...
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We've started with a song
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We are getting started soon!!
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We will be providing coverage of Apple's upcoming 'California Streaming' special event right here, beginning September 14, 2021 at 10:00am PDT / 1:00pm EDT.
Apple is widely expected to unveil new iPhone 13 models at the digital event. We're expecting four new models including an iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. The smartphones are rumored to feature a smaller notch, faster processor, bigger batteries, and camera improvements. The Pro models will likely get more storage options and support a 120Hz refresh rate.
Also expected at the event is the new Apple Watch Series 7. This is rumored to be a significant update to the company's smartwatch, introducing a flat edge design, larger screen sizes, and improved performance.
Finally, Apple could also unveil its next generation AirPods 3. These are predicted to feature a design similar to AirPods Pro but without 'Pro' features like transparency mode.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.